Starbucks decided to launch its multi-use cup Reusable Cup in Crystal Apple Creativity Festival. We transformed the cup into a media. Our starting point was a Starbucks tradition of writing names on cups. We wrote common funny statements from Turkish advertising people on Starbucks Reusable Cups. Starbucks served coffee with these cups and people loved it. Festival attendees also wrote their statements on their cups and shared their photos in social media with #KristalGeyikleri hashtag.
Credits
Client: Starbucks
Agency: Proximity Istanbul
Agency President: Mehmet Bali
Creative Director: Burak Mağralı
Strategic Planning Director: Emirhan Arat
Creative Group: Anıl Eren Küçük, Banu Taban, Elçin Tözge, Neslihan Atma
Strategic Planning Group: Ozge Gulerman, Mert Sirlakci
Client Relations Group: Burcu Karakurt, Damla Oktem, Ipek Duman
Client: Starbucks
Agency: Proximity Istanbul
Agency President: Mehmet Bali
Creative Director: Burak Mağralı
Strategic Planning Director: Emirhan Arat
Creative Group: Anıl Eren Küçük, Banu Taban, Elçin Tözge, Neslihan Atma
Strategic Planning Group: Ozge Gulerman, Mert Sirlakci
Client Relations Group: Burcu Karakurt, Damla Oktem, Ipek Duman
